Email Append Source

Email Append Best Practices

Four E-mail Appending Best Practices
The e-mail append process isn’t so straightforward and can be a risky endeavor with no guarantee of reward. On the other hand, done responsibly, you can minimize the risks and boost your list size in the process. So say’s this article from Target Marketing Magazine

New Email Append Best Practices
Here you’ll find an advanced set of best practices that are worth mentioning in addition from emailresponsibly.com.

Best Practices & CAN-SPAM Compliance
This PDF from Walter Karl Interactive outlines the basic requirements for email append. From CAN-SPAM compliance to subject lines.

Email Append Guides

B2C Email Append Guide – This study from TowerData is written without the fluff. It’s a straight-forward realistic view of B2C email append including process details, average match rates, performance expectations and costs.

Care to contribute?
Are you an email append supplier, a marketer, publisher or you’re simply a fan of the process? We’d love to posted your articles, best practices, strategies, and recommendations here. Please send submissions to scott@indiemark.com.